Marketing with Social Media

A company that is growing rapidly and gaining market share

Social Media Marketing Training Agency

Social media remains an important aspect of our daily lives in addition to being a part of our businesses. This two-day workshop is designed for people who have basic knowledge with social media already. Individuals will learn to develop a social media marketing plan as a part of their overall marketing strategy, determine who should be on their team, and choose how they will measure what is happening. In addition, we will explore few of the major social media platforms and look at how specialty sites and social media management tools can take their social media marketing to the next level.

What Will Students Learn?

  • Describe the importance of social media to their marketing plan
  • Build and launch a social media marketing plan
  • Select the right platforms for a social media marketing team
  • Define how to use social media to create an internal community
  • Use metrics to evaluate the impact of a social media plan
  • How to manage social media platforms effectively
  • Describe features of few of the key social media sites, including Facebook, LinkedIn, Instagram and Twitter
  • Decide whether a blog post  adds value to a social media plan
  • Speak about specialty websites and social medial management tools
  • Remain on top of social media trends and adjust their plan as the online world evolves

What Topics are Covered?

  • What is social media exactly?
  • Understanding the marketing mix
  • Developing a social media strategy
    Building your social media team
  • Using social media to develop internal communities
  • Analyzing your impact with metrics
  • Keeping up with the latest trends
  • Damage control
  • Using Facebook, LinkedIn, Instagram, and Twitter
  • Building a blog or vlog (includes how to use YouTube)
  • Using niche sites (e.g. Pinterest and Yammer)
  • Using social media management tools
  • Launching your strategy