Internet Marketing Fundamentals

A company that is growing rapidly and gaining market share

This course is an ideal start for entrepreneurs and people new to marketing to learn the basics of Internet marketing. We’ve included details on how to market online, and even more importantly, how to determine what results you are obtaining. Then you can determine whether you’re reaching your target market, where your qualified prospects are, and how they’re engaging in your efforts. Search engine optimization, e-mail campaigns, pay-per-click advertising, and other topics are covered in this one-day training.

What do Will Students Learn in this event?

  • Analyze how your Internet marketing strategy fits with your overall marketing plan
  • Apply techniques to influence and engage your target audience
  • Weigh the benefits of using a distribution service for e-mail marketing campaigns
  • Get started with search engine optimization (SEO)
  • Use online advertising platforms to boost your marketing results
  • Adjust your Internet marketing strategy based on metrics and reporting

What Topics are Covered?

  • Defining Internet marketing
  • Creating an Internet marketing plan
  • Extending your influence
  • E-mail marketing
  • Search engine optimization (SEO)
  • Advertising online

What's Included in this course?

  • Instruction by a skilled facilitator
  • Small, interactive classes
  • Course materials and specialised manual
  • Personalized certificate of completion